At the inaugural edition of TOURISE, His Excellency Ahmed Al-Khateeb, Saudi Arabia’s Minister of Tourism, emerged as one of the most compelling voices of the event. Not through rhetoric, but through a clear and considered vision, driven by a sincere determination to transform tourism into a sector that is more ambitious, responsible, and aligned with the expectations of the modern world.
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Lors de cette première édition de TOURISE, S.E. Ahmed Al-Khateeb, ministre du Tourisme de l’Arabie saoudite, s’est imposé comme l’une des voix les plus structurantes de l’événement. Non pas par effet d’annonce, mais par une vision claire, portée par une volonté sincère de transformer le tourisme en un secteur plus ambitieux, plus responsable et mieux aligné sur les attentes du monde moderne.
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The new community fitness event, taking place on November 23rd and held in partnership with Lululemon and Shanab, under Friends of Cancer Patients, will be held in support of Movember, with 2.5K and 5K distances, ending the morning with ice baths, breakfast bites, and a live DJ
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TOURISE has emerged as a first-of-its-kind event—unique in both concept and ambition. Designed as a pioneering space dedicated to rethinking the future of tourism, it brought together an exceptional constellation of global leaders and thinkers. Investment, innovation, technology, education, next-generation talent, new tourism professions, climate, sustainability, data, big data and “agentic” AI: all the major vectors shaping tomorrow’s tourism were placed centre stage.
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Exclusive collaboration will deliver a creative interior design for the Bombardier Global 8000 aircraft, leveraging both companies’ craftsmanship mastery
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Riyad a accueilli, du 11 au 13 novembre, un événement qui fera date. Non pas un forum supplémentaire dans le calendrier global, mais une première mondiale : un espace inédit où l’industrie du tourisme — dans toute sa complexité, sa diversité et sa puissance stratégique — s’est réunie pour penser l’avenir.
La suiteA new interactive centre celebrating Tunisia’s southern heritage and centuries-old climate adaptation techniques was officially inaugurated in Chenini, Tataouine. The opening ceremony was led by British Ambassador to Tunisia, Roderick Drummond, and British Council Country Director, Jill Coates, in close collaboration with Tunisia’s National Institute of Heritage.
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The very first winners of the TOURISE Awards have been announced, recognizing the destinations redefining exploration, hospitality, and cultural connection for the modern traveler, setting new benchmarks for innovation and excellence to deliver truly unforgettable visitor experiences.
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the TOURISE Destination Initiative (TDI) brings together global leaders from government, international organizations, academia, and the private sector to transform destinations into living laboratories for tourism innovation
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The Agentic Tourism Initiative was officially unveiled at TOURISE 2025, held from 11 to 13 November during the inaugural TOURISE Summit. The announcement marked a major milestone with the introduction of the world’s first Agentic Protocol for Tourism — a universal digital framework designed to transform every stage of the traveler’s journey.
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High‑impact dealmaking at the inaugural TOURISE Summit catalyzes cross‑sector capital for growth across the global tourism ecosystem.
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Nearly 8000 delegates register to attend the first TOURISE Summit being held 11-13 November 140 global speakers set to take part
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Tunisia has officially launched RÉG-TOUR – Regulatory Reforms for Sustainable Tourism in Tunisia, a two-year initiative that marks a decisive step towards a more inclusive, formalised, and environmentally responsible tourism model.
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La Tunisie franchit une étape décisive vers un modèle de tourisme plus inclusif, formalisé et durable avec le lancement officiel de RÉG-TOUR – Réformes réglementaires pour un tourisme durable en Tunisie.
La suiteSaudia, the national flag carrier of Saudi Arabia, has operated its first flight fully equipped with high-speed Wi-Fi as part of a pilot launch, marking an important step in the airline’s efforts to elevate the travel experience and providing guests with seamless, high-performance digital connectivity.
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Imagine a traveler’s perfect day planning itself, rerouting around a rainstorm, prompting a café to add staff before the lunch rush, suggesting a quiet gallery when crowds swell. This is the promise of Agentic Tourism, an AI-powered operating model introduced in a new white paper by TOURISE and Globant, a digitally native company that helps organizations thrive in a digital and AI-powered future, with strategic contribution from Kearney.
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